121 products
Yesod Edcora Vineyard Cabernet Sauvignon Kosher 2021 750ml
Winemaker Description
Exclusively crafted under the meticulous care of the Herzog family and Herzog Wine Cellars’ head winemaker, David Galzignato, the Yesod wine series features three ultra-premium single-vineyard wines. Each wine is sourced from some of the most acclaimed vineyards in Napa Valley, California, and are a testament to the family’s rich history and the ambitious vision for Herzog Wine Cellars.
Expert Reviews
Robert Parker 95 Points | Brilliant aromas of black cherries and cassis jump from the glass, as the 2021 Cabernet Sauvignon Peak Edcora Vineyard bursts with fruit. All Cabernet Sauvignon, from a site that neighbors Stagecoach Vineyard, this is a medium to full-bodied, densely concentrated example of mountain fruit, yet it's one that is not harsh or tough, with well-ripened tannins and a plush, lingering finish. Bravo.
Jeb Dunnuck 94+ Points | All varietal, the 2021 Cabernet Sauvignon Peak Edcora Vineyard is another deep purple-hued wine in the lineup with tons to love. Pure cassis, graphite, leafy herbs, and damp earth-like nuances all shine here, and it's medium to full-bodied, with beautiful mid-palate depth, ripe, integrated, yet ample tannins, and a great finish. It offers pleasure today, yet I see no reason this shouldn't evolve for 15+ years if well stored. It's another gorgeous Cabernet Sauvignon in the vintage.
The Wine Independent 97+ Points | Deep garnet-purple in color, the single-varietal 2021 Peak Edcora Vineyard Cabernet Sauvignon charges out of the gate with bold notions of creme de cassis, blackberry pie, and boysenberry preserves followed by nuances of dark chocolate, camphor, and black olives. The medium to full-bodied palate is laden with black fruit and savory layers, supported by firm, ripe, grainy tannins and seamless freshness, finishing on a lingering minty note.
Razi'el Rose Sparkling Brut Nature Zero Dosage Domaine Du Castel Kosher 750ml
Winemaker Description
The estate is situated in Ramat Raziel, west of Jerusalem. It is produced in the "Methode Traditionelle". Brut Nature - Zero Dosage.
Bottled by Domaine Du Castel. It is a dry wine.
Dalton Matatia Kosher Red Blend 2018 750ml
Israel. Matatia is an extraordinary gift, honoring the man whose vision is the inspiration for Dalton Winery. Produced during outstanding years and in limited quantities, Matatia is about supreme quality and selectiveness. This wine embodies an eminence which is as rare and exceptional as the man himself. Matatia is a project that is always several years in the making and is named after Mat Haruni, without whom there would be no Dalton Winery.
Pair with turkey, hamburgers, pizza, or even dark chocolate.
Matatia is dark purple in colour, rich with fragrant notes of forest fruit, blueberries and raspberries, spiced with earthy hints of tobacco and licorice. The wine is full-bodied, well-structured complex and elegant with very good aging potential.
All Dalton wines are strictly Kosher Le Mehadrin and Kosher for Passover. They are under the supervision of the Merom Galil Rabbinate, Rabbi Yoseph Mishalil; Beit Din Yoreh Deya, Rabbi Shlomo Machpud; Rabbi Mordechai Ungar of Monsey New York and the Orthodox Union (OU).
The vineyards for the wine were preselected and attended special care throughout the years. Yields were dramatically reduced in order to increase the flavour concentration in the remaining grapes. Harvest was in late September and early October. The grapes for this wine came from separate vineyards that were picked and fermented separately. During fermentation, the grape cap was pumped over several times a day to increase the depth of colour and levels of extraction of the wine in the gentlest way possible.
Before completing fermentation, the wine was pressed out, and the free run wine was separated and used to make this wine. Malolactic fermentation was then encouraged and when completed the wine was racked into a mix of new and old French oak barrels for 24 months. Once the aging was complete each individual barrel was tasted for quality and only the wines of the very highest quality made it to the final blend. The wine was further aged for a year in the bottle before release.
Yarden Cabernet Sauvignon Bar'On Vineyard 2021 750ml
Winemaker Description
The Yarden Cabernet Sauvignon Bar'on Vineyard presents bright cherry and ripe plum fruit characters, layered with notes of cigar and chocolate, all balanced out with hints of herb. Pleasingly complex, this single vineyard Cabernet is full-bodied and densely flavored.
The wine is aged for 18 months in French oak barrels. Although plesaurable to drink upon release, the Yarden Cabernet Sauvignon Bar'on Vineyard will improve in the bottle in the coming years, and should stay in excellent drinking condition for well over a decade from harvest.
The wine pairs fabulously with a grilled stead, a hearty lamb stew or herb-roasted eggplant with tomatoes and mushrooms.
Misty Hills Tzora Vineyards Cabernet / Syrah 2022 750ml
Producer Description
Misty Hills is produced from the winery’s best vineyard plot, ‘fossils’ plot. The wine is a blend of Cabernet Sauvignon and Syrah grapes sourced from this north-facing slope plot with Terra-Rosa soil.
Misty Hills is a complex, elegant wine with flavors of black fruit and elevated minerality.
The wine’s name is a tribute to the morning mists that often cover our vineyards. These mists form as warm air from the Mediterranean collides with cool air descending from the mountains. Planted in stony soils along the slopes of the Judean Hills, our vineyards are uniquely located to take advantage of this climatic phenomenon.
The illustration on the Misty Hills label portrays the epitome of Terroir: The symbiotic bond between Soil, Vine, and Human.
Expert Review
94 Points Falstaff by Peter Moser | Dark ruby, purple reflections, broad ochre rim. Delicate vanilla and oak, a hint of cinnamon and nougat, ripe cherry at the heart, liquorice and cassis in the background. Complex, juicy, dark cherry, supporting, firm tannins, salty-mineral finish, still young, will benefit from bottle ageing. (2022).
Barons De Rothschild Champagne NV Brut Kosher 750ml
Winemaker Desription
Every Barons de Rothschild Champagne has exceptional characteristics that make each unique and great. The Barons de Rothschild Brut is aerial Champagne that is rich and complex. The blend uses three to four-year old Chardonnays and Pinots Noirs from the best land in Champagne.
This subtle blend produces a wine with fabulously fine bubbles, elegant golden colour and fine, delicate nuances of white fruit. Low dosage and at least six months’ time after disgorging gives this Champagne beautifully balanced structure on the palate that is highly appreciated when served as the aperitif or throughout the meal.
Expert Reviews
Wine Spectator 90 Points | A well-cut Champagne, with a fine bead, this offers a mouthwatering range of nectarine, salted almond, honeysuckle and biscuit flavors. Elegant, featuring a lightly spiced finish.
James Suckling 92 Points | Lots of bread-dough and dried-apple character with lemon undertones. Roasted-nut and bread-dough undertones. Fine bubbles. Medium to full body. Flavorful finish. Drink now.
Feldstein Cabernet Sauvignon Kosher 2019
Winemaker Description
Experience the best of the Northern Mountains with Feldstein Cabernet Sauvignon 2019. Sourced from the renowned Dishon vineyard, this wine's full-bodied fruitiness is enhanced by the surrounding Monastic and Syrah vines. Aged in French oak for 18 months, it boasts an elegant, polished profile.
A poet and philosopher turned winemaker, Avi Feldstein has become an icon in the Israeli wine industry. His claim to fame is the creation of Segal’s Unfiltered, and Feldstein now is putting his energy into his namesake independent brand.
Avi Feldstein wine is the first kosher release under his name. It includes red and white blends, reflecting the Rhone varietals on which they are based, with an Israeli twist. Award-winning packaging and Avi’s winemaking “magic” present an unprecedented and exclusive limited production in the US.
Yarden Merlot Allone Habashan Vineyard 2019 Kosher 750ml
Winemaker Description
Israel. The Yarden Merlot Allone Habashan 2016 is the first release from this vineyard. The wine presents a fragrant blend of aromas featuring ripe red and black fruits, flowers, spice, tobacco, orange zest and chocolate.
This attractive single-vineyard wine is full-bodied, flavorful and complex. The wine aged for 18 months in small French oak barrels, of which 70% were new. While ready to enjoy upon release the wine will improve in the bottle over the coming years, and should stay in excellent drinking condition for a decade or more from harvest.
Buffalo Trace Rye Straight Bourbon Kosher 750ml
Producer Description
This expression uses the same high-quality grains as Buffalo Trace Bourbon Whiskey and was created in partnership with the Chicago Rabbinical Council.
A smooth yet complex Kosher rye recipe bourbon from Buffalo Trace distillery, made in partnership with the Chicago Rabbinical Council, this whiskey has been aged in specifically designated Kosher barrels.
Covenant Solomon Blanc Sauvignon Blanc Sonoma County Kosher 2022
Winemaker Description
Inspired by our favorite Bordeaux white wines, Covenant Solomon Blanc 2022 is a tribute to one of best Sauvignon Blanc vineyards we know of in Northern California. The vines are planted at the Moaveni Vineyard in Bennett Valley. They border our Syrah vines, also planted there.
When we first tasted the wine post fermentation, we were astonished. I’ve been drinking Sauvignon Blanc for over 40 years, and the Solomon Blanc reminded me of the finest Sauvignon Blanc wines from the greatest producers in France. In barrel, it continued to improve, developing extraordinary complexity. There was no doubt in our mind that this wine was worthy of the Solomon name. We’ve never produced a white wine like this.
Solomon Blanc 2022 was fermented in French oak barrels and stirred on the lees to promote richness and depth. The wine is layered with complex and intriguing flavors redolent of lemon peel, pine nuts, kumquats, and passionfruit all bound together with a seamless mineral core. It finishes with freshness and great length.
Dassai 23 Junmai Daiginjo Sake 720ml
Winemaker Description
Dassai "23" is the sake that defines Dassai. It is made with rice that has been milled so that only 23% of the original size of the grains remains, this is the highest degree of milling of any sake in the world. Going to this extreme allows us to create a sake like no other, a sake that is the pinnacle of refined elegance, subtlety, and delicate flavors and aromas.
To craft the ultimate Junmai-Daiginjo sake, we polished down Yamada-Nishiki rice to 23%. Delivering delicate floral aromas with a palate reminiscent of honey and an elegant lasting finish. We will be donating a portion of the sales of the Dassai Beyond and Dassai 23 series to medical professionals. Winemaker Description.
DS Tayman Linkwood Malt Whiskey 12 Year Old Kosher 750ml
Buffalo Trace Bourbon Wheat Recipe Kosher 750ml
Producer Description
Buffalo Trace Distillery produced this Wheat Recipe Bourbon in a partnership with the Chicago Rabbinical Council (cRc). Made with the same high quality grains as W.L. Weller Bourbon Whiskey, this Kosher spirit was aged in specifically designated Kosher barrels. In order to satisfy Passover requirements, these barrels were sold to a non-Jewish executive in a ceremony witnessed by a representative from the cRc. After aging for seven years, this Wheat Recipe Bourbon was bottled at 94 proof after ensuring the bottling lines were cleaned beforehand and that no contact was made with non-Kosher spirits.
Released after Passover each year, this Wheat Recipe Bourbon stands alone, a tribute to the legacy of America’s oldest continually-operating distillery.
Hagafen Cabernet Sauvignon Napa Valley Estate Bottled Kosher 750ml
Expert Review
Mevushal. James Suckling | Ripe dark berries with hints of dried herbs, tea leaves, black olives and licorice. Full-bodied, plush and opulent with a sweetish, succulent dark fruit character. Deep and lengthy.
Winemaker Description
This intensely inky-colored Cabernet Sauvignon wine is grown in the well-drained, stony and iron-rich soils of the Weir Family Vineyard along the Silverado Trail, one mile south of the famed Stags' Leap appellation and ten yards from the Oak Knoll District, the Valley's newest sub-appellation.
The rich, spicy nose of bakers' chocolate and black cherry complements the brooding and spice-filled black licorice, black cherry, plum and cranberry on the palate. The addition of 10% Cabernet Franc enhances the complexity of the wine, as well as adding to our trademark robust and silky mid-palate. Aged for 19 months in small French and American oak barrels, Hagafen Cabernet Sauvignon will flourish with bottle age.
Kosher for Passover.
Baron Herzog Limited Edition Chalk Hill Chardonnay Kosher 2023 750ml
Winemaker Description
Aged for 10 months in new French oak and neutral barrels, this rich and lush wine displays Notes of lemon custard and honeyed apple blossoms, with a touch of warm vanilla butter cookies. Vibrant and expressive palate, rich, full mouthfeel, with a luxurious finish.
Louis Royer VSOP Cognac Kosher 750ml
Winemaker Description
A fairly intense style of Cognac. The aromas leap out of the glass with notes of orange zest, cinnamon, potpourri, and licorice. Leather muskiness and dried fruit join in after.The palate is powerful and sweet with notes of fresh baked apple, ripe peaches and spices.
Drappier Carte D'Or Brut Kosher Champagne 750ml
Winemaker Description
Mevushal. The Carte d'Or cuvée is the very expression of the Drappier style. With its very high proportion of Pinot Noir, one is almost tasting a Blanc de Noirs. Champagne with a fine aromatic richness, it opens with aromas of stoned fruits such as white vineyard peach. A spicy hint announces a powerful complex palate. A vinous Champagne of lovely complexity with a characteristic note of quince jelly.
Ideal as an apertif. At the table, it goes with white meats, rolled fish fillets, Chaource cheese.
Expert Reviews
91 Points Robert Parker | Disgorged in April 2021, Drappier's new NV Brut Carte d'Or delivers attractive aromas of golden orchard fruit, stone fruit, honeycomb and white flowers. Medium to full-bodied, fleshy and enveloping, it's charming and elegantly vinous, with a flavorful core of fruit, lively acids and a chalky finish.
91 Points James Suckling | This has aromas of pear tart, pie crust, praline and apricot. Bright, with a creamy mousse and attractive biscuity and nutty layers. Dry feel at the end. 80% pinot noir, 15% chardonnay and 5% pinot meunier. Dosage 5,5 g/L.
91 Points Jeb Dunnuck | The NV Champagne Carte d’Or Brut is 75% Pinot Noir, 15% Pinot Meunier, and the remainder Chardonnay, with 6.5 grams per liter dosage. There is 80% base wine from the 2019 vintage and the remainder reserve wine. This is their historical style, with the nose offering up aromas of ripe apricot, yellow flowers, and cherry liqueur. The palate is round and a bit more structured, with more stone fruit and kirsch. Best after 2022.
90 Points Wine Spectator | Racy acidity enlivens this crisp and lacy Champagne. Well-knit, with the delicate mix of ripe white cherry, blanched almond, yellow plum and grated ginger flavors.
The Carte d'Or cuvée is the very expression of the Drappier style. With its very high proportion of Pinot Noir, one is almost tasting a Blanc de Noirs. Champagne with a fine aromatic richness, it opens with aromas of stoned fruits such as white vineyard peach. A spicy hint announces a powerful complex palate. A vinous Champagne of lovely complexity with a characteristic note of quince jelly.
Ideal as an apertif. At the table, it goes with white meats, rolled fish fillets, Chaource cheese. Winemaker Description.
Phillippe Le Hardi Mercurey Blanc Kosher 2021 750ml
Winemaker Description
Lightly touched by wood aging, this ripe wine is both crisp and rich. Its briskness brings in a mineral edge while the ripeness produces the rich apple and apricot fruits. This full wine is ready to drink. Matured on fine lees with regular stirring, this wine amazing body and smooth richness that is so important to its balance.
This Chardonnay Vieilles Vignes (old vines) possesses the cardinal qualities of Burgundy’s best white wines. The grapes selected for this wine come from vines on the Cote d’Or that are more than 20 years old. The predominant white flower and citrus nose leads to notes of honey and dried fruit. The palate is very well balanced, skillfully blending vivacity and roundness.
Psagot Homeland Red Blend Israel Kosher 2021 750ml
Assai Chianti Classico Terra di Setta Gran Selezione Kosher 2018 750ml
Winemaker Description
The Chianti Classico Gran Selezione is the new top-level typology of Chianti Classico wine’s appellations, making up only about 6% of the total Chianti Classico wine production. For regulation, this wine is produced only from a selection of the estate’s best grapes and must be aged for a minimum of 30 months, including 3 months of bottle aging. To be a Gran Selezione, this Chianti Classico follows the strictest standards of chemical parameters, reaching outstanding organoleptic characteristics, recognized and approved only after a blind tasting by a special committee of expert winemakers.
From the organoleptic viewpoint, in general, the Gran Selezione has a great structure that, for its provenience, gives superior balance and harmony, depth of flavor, and aromatic complexity, all under the unmistakable “Sangiovese” signature. On the palate, it combines the immediacy of fruit with the fascinating nuances, typical of wines that take a long to evolve.
As an excellent expression of a wine made only with Sangiovese grapes, ASSAI is a full-bodied wine with an intense ruby color. During aging in French oak barrels, it reached richness, complexity, and the right balance of taste and smell. It is a pleasantly intense wine, fruity and spicy, slightly balsamic on the nose, smooth, consistent, and persistent in the mouth.
Serving suggestions:
This wine combines perfectly with elaborate meat and game dishes or aged cheeses. This wine can be preserved in the bottle for years, then it is recommended to aerate it before being served.
Terroir:
U.G.A. Vagliagli, Municipality of Castelnuovo Berardenga (Siena).
Mediterranean climate, windy and sunny, stony soil on Macigno, with portions of ‘Galestro’ and ‘Alberese’.
Grapes:
Sangiovese 100 %.
Organic grapes. From a single, estate vineyard, fifteen years old.
Average production:
4.500 bottles (750 ml).
Consultan:
Agronomist Ruggero Mazzilli
The Windmill Project Single Vineyard Petit Verdot Kosher 2019 750ml
Winemaker Description
Israel. 100% Petite Verdot Produced from grapes grown on old vines in the Carmel region. After fermentation and soaking on the skins, the wine aged in French oak barrels for 15 months.
The wine has a deep purple hue and aromas of blackberries, blueberries, licorice and leather. It is full bodied and has a long and well-balanced finish. Pair with lamb based casseroles, and pasta dishes with a mushroom or meat broth base.
Kosher for Passover.
Boondocks 6 Year Old Straight Bourbon Whiskey Finished in Port Barrels Kosher 750ML
Producer Description
Kentucky-Boondocks 6 Year Old Straight Bourbon Whiskey is incredibly smooth and rich. Finished in used port barrels, the flavor becomes complex. Robust, fruity, and nicely balanced with warm bourbon notes and accents of raisins, vanilla, and smoke from the port barrels. Long finish.
Anthony Girard L'indiscrete Sancerre Kosher 2021 750ml
Winemaker Description
Bright and pale golden. A fresh, citrus palate with mineral notes of flint from the caillote soils. Richly textured but with crisp acidity and textbook minerality. The finish is elegant with the typical purity and refreshment of Sancerre. Winemaker Description.
Dalton Gin Kosher 700ml
Winemaker Description
Combining a blend of foraged botanicals alongside classics such as coriander, wormwood, orange, and myrtle, Dalton Gin boasts a rich juniper core, and ought to be ideal for Martinis and the like.
Kosher for Passover
Expert Review
93 Points Wine Enthusiast | Within the beautiful floral bottle, this brisk gin opens with plenty of juniper, but melds floral, citrus and spice tones in equal measure. White flowers and lime peel lead to a long, warming finish accented with cayenne and pink pepper. Mix into G&Ts and other long drinks. Made with botanicals foraged from Israel's Galilee region; kosher and kosher for Passover.
Flam Blanc Kosher 2023 750ml
Winemaker Description
55% Sauvignon Blanc, 45% Chardonnay. This wine is made from the grapes grown in top quality vineyards located in the Judean Hills. The must was fermented in controlled cold temperature stainless steel tanks for 4 weeks. This process enhances maximum extraction of fruity and citrus aromas.
This Blanc boasts scents of soft pink peony and orange blossom against a gooseberry and white strawberry fruit backbone.
RN Ramat Negev Ramon Cabernet Franc Kosher 2021 750ml
Winemaker Description
100% Cabernet Franc from Halutza Vineyard
Dry red wine . The wine has a full body and soft tannins. Aroma of cherries, plums and red berry fruits alongside mild notes of green pepper and dry herbs coming together nicely and leading to a long finish. The deep, bold purple-red color is reached by roughly filtering the wine, stabilizing and closely supervising that it doesn´t get damaged by oxygen
It will go wonderfully with low-fat meat dishes such as sirloin and filet. In addition, it will go wonderfully with Sainte-Maure cheese or ripe Camembert.
Tzora Vineyards Shoresh Blanc Sauvignon Blanc + Chardonnay Kosher 2022 750ml
Winemaker Description
The Judean Hills, where Tzora Vineyards resides, rise sharply from the coastal plain, and exhibit ideal conditions for growing wine grapes. Terraces cling to this rugged area in a multitude of directions as they follow the contours of the steep slopes. Cold winters, sharp temperature drops during the short summer nights and early morning summer mists, as well as variations in soils from rocky limestone outcrops to ones rich in minerals, all contribute to the character, the balance, and the great longevity of the wines. The wines of Tzora reflect the Judean Hills’ unique terroir. In order to achieve this goal, they make wine only from their estate’s fruit, grown in three vineyards, Giv’at Hachalukim, Shoresh and Neve Ilan, each with varying soils and meso-climates.
The Tzora Shoresh Blanc is a blend of 80% Sauvignon Blanc and 20% Chardonnay from grapes grown on old terraces of terra-rosa soils with limestone subsoils. The wine is aged sur-lie for 6 months in French oak barriques. Expressive on the nose with aromas of vanilla, tropical fruit and toast. The palate shows a fine sheen layer of spice to complement the exotic fruit notes that are balanced by a round, creamy mouthfeel and lively acidity.
Expert Review
James Suckling (2022) | Very aromatic with a wide spectrum of fresh fruit salad aromas (plenty of citrus), plus notes of ripe gooseberry and honeysuckle. Wonderfully fresh and vibrant on the medium-bodied palate with zesty and animating acidity. Stacks of fresh herb and citrus zest at the long finish, plus a whiff of smoke.
Covenant Lavan Chardonnay Sonoma Mountain California 2023 Kosher 750ml
Winemaker Description
The wine is rich in mineral and citrus flavors and reminds us of what great white Burgundy tastes like!
The high-altitude, north-facing Scopus Vineyard harnesses a blend of lush California flavor tempered with cool-climate structure hanging on firm acidity and moderate body. Stone fruit, citrus and spice come to mind on the palate, all marked by the vineyard’s classic mineral core. There’s a modest hint of toasty oak framing the ensemble, which ends long and fresh.
Kosher for Passover
Expert Review - Prior Vintage 2022
93 points Wine & Spirits | 2022 marks the fourteenth vintage for Covenant® Chardonnay Lavan®. The wine is made from grapes grown in a small vineyard on Sonoma Mountain. Jeff began working with this vineyard -- called Scopus -- back in 2010, when he made some Chardonnay for the vineyard's owners. He liked the wine so much, that he decided to make Scopus Vineyard the core of our Lavan® program the next year.
Domaine du Castel Rose Kosher 2023 Israel 750ml
Winemaker Description
Winemaker, Eli Ben-Zaken, crafts this wine by allocating a portion of premium grape varietals - Merlot, Malbec, and Cabernet Franc - destined for the winery's flagship wine, Domaine du Castel Grand Vin. The grapes are picked early to ensure that the resulting wine has enough acidity to offer the crisp and tart nature of a rose that is expected.
Then, the grapes are pressed and the juice is left in contact with the grape skins for just enough time to achieve the wine's impressive salmon hue. This has enchanting floral and berry aromas leading into a wonderful soiree of tart citrus and red fruit flavors on the palate and capped by a pleasing mineral finish. This rose is best in its youth.
A blend of 60% Merlot, 22% Malbec and 18% Cabernet Franc from high-density vineyards planted at 700 metres altitude, west of Jerusalem.
Hayotzer Lyrica GSM Kosher 2020 50ml
Winemaker Description
Mevushal. Israel. A delicate dry red wine with aromas of ripe red fruit and Mediterranean spices, it is smooth with a long finish.
Yarden Cabernet Sauvignon Golan Heights Kosher 2021 750ml
Winemaker Description
Yarden Cabernet Sauvignon exhibits ripe red and black fruit characters layered with hints of earth, spices and French oak. It's full-bodied and aromatic, while also a bit complex and very elegant.
R. Jelinek Slivovitz Gold Plum Brandy 10 Year Kosher 750ml
Producer Description
Gold Slivovitz is a superb brandy produced from the best assortment of late-harvested plums. The triple distillation and patient aging process gives a gentle taste to this brandy.
This typically Czech product has been produced in the same traditional way for more than a hundred years in the Vizovice region of Bohemia. Winemaker Description.
Tubi 60 Original Secret Blend of Citrus-Flowers-Herbs-Tree Extracts 80 Proof Kosher Israel 750ml
The mysterious liquor is an entity unto its own, a cloudy, yellow beverage with a citrusy bite and herbal undertones. Its logo is “Pure Happiness,” and there are few fans who would argue with that. For the small handful of Americans who’ve tried Tubi, its recent arrival in the States is a dream come true. The liquor’s sharp, pungent aroma is a portal to hazy Thursday nights downing shots of Tubi in a grungy hipster Tel Aviv club that smells like cigarettes and sounds like Berlin house beats.
The distinctive liquor was invented in 2012 by two brothers, Hilal and Yanai Tubi, who worked out of their parents’ apartment in the northern Israeli city of Haifa. They say the idea was to create an alcohol that was “superior” to any other in terms of ingredients, taste, effect, and versatility. By 2013, the success of the brand and growing demand meant the brothers had to move from their parents’ home into their first factory in Haifa, and their continued success found them struggling to keep up with the liquor’s growth demand. By 2014, they were distributing Tubi around the entire country, and by 2015, they’d moved into an even bigger factory.
The spirit is 40 percent alcohol and made from lemons, herbs, flower, and tree extracts. It’s “specifically formulated to provide an uplifting and positive effect,” according to its website. Tubi’s vague herbal blend leaves much to the imagination, but the drink is approved both by the Israeli Health Ministry and now by the FDA.