Pierde Almas is one of Mexico’s most revered artisanal mezcal producers — a house committed to methods unchanged since the late 16th century. La Puritita Verda is crafted from 100% Espadin agave grown in San Juan del Rio, harvested after 8–10 years of maturation, and produced by maestro mezcalero Rodolfo Hernández. Every step of production is resolutely traditional: agave hearts baked for up...Show More >
Pierde Almas is one of Mexico’s most revered artisanal mezcal producers — a house committed to methods unchanged since the late 16th century. La Puritita Verda is crafted from 100% Espadin agave grown in San Juan del Rio, harvested after 8–10 years of maturation, and produced by maestro mezcalero Rodolfo Hernández. Every step of production is resolutely traditional: agave hearts baked for up to ten days in earthen ovens, milled under a great stone wheel drawn by horses, fermented slowly without chemicals, and distilled in a wood-fired serpentine copper alembic whose design traces back to Moorish Spain.
The result is a savory, smoky joven mezcal with earthy undertones and genuine depth — complex enough to sip neat, versatile enough to anchor a serious cocktail.
Sustainability: Pierde Almas operates a Wild Agave Reforestation Program, actively replanting wild agave species in depleted areas each rainy season — inviting bartenders, chefs, and journalists to join their annual wild Tobalá planting.
Note: Due to the artisanal nature of this mezcal, ABV may vary slightly by lot.
Cocktail Suggestions: Mezcal Negroni, Oaxacan Old Fashioned, Mezcal Margarita, or sipped neat with an orange slice and sal de gusano.
Spirit: Mezcal Artesanal Joven
Agave: 100% Maguey Espadin
Maestro Mezcalero: Rodolfo Hernández
Producer: Pierde Almas
Region: San Juan del Rio, Oaxaca, Mexico
Agave Maturation: 8–10 years
Production: Earthen pit roast, horse-drawn tahona, copper alembic distillation
Bottle Size: 750ml
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