Jack Daniel's Old No. 7 Tennessee Whiskey Black Label 750ml

Jack Daniel Distillery · Old No. 7 Tennessee Whiskey · Black Label · Lynchburg, Tennessee

Since 1866, Jack Daniel's has been made the same way in Lynchburg, Tennessee — a town of fewer than 7,000 people that somehow produces one of the world's most recognized spirits. The secret is the Lincoln County Process: before aging, every drop of Jack is slowly filtered through 10 feet of sugar maple charcoal, mellowing the whiskey in a way that no other American distillery replicates at this scale. It's what separates Tennessee Whiskey from bourbon — and what gives Old No. 7 its unmistakable smoothness. Handcrafted barrels, cave spring water drawn from the hollow below the distillery, and a tasting panel that decides when — not the calendar — when the whiskey is ready. That's the Jack Daniel's way, unchanged for over 150 years.

Old No. 7 pours a warm amber with a nose of vanilla, toasted oak, and a hint of banana. On the palate: smooth and approachable with caramel, brown sugar, and a touch of rye spice, finishing with a gentle warmth and that signature charcoal-mellowed softness. Sip it neat, on the rocks, or as the backbone of a classic Jack & Coke or Lynchburg Lemonade. At 80 proof and $29.92, it's the benchmark Tennessee Whiskey — and one of the best values in American spirits.

• Producer: Jack Daniel Distillery (est. 1866)
• Style: Tennessee Whiskey (Lincoln County Process)
• Origin: Lynchburg, Moore County, Tennessee, USA
• ABV: 40% (80 Proof)
• Process: Charcoal mellowed through 10 ft of sugar maple charcoal · Aged in handcrafted new charred oak barrels · Cave spring water
• Size: 750ml
• Tasting Notes: Vanilla, toasted oak, caramel, brown sugar, rye spice, smooth charcoal-mellowed finish
• Serve: Neat · On the rocks · Jack & Coke · Lynchburg Lemonade · Old Fashioned

150+ years of the same recipe, the same hollow, the same charcoal — the original Tennessee Sippin' Whiskey.