The vermouth that defined the dry martini — Martini & Rossi Extra Dry was launched on New Year’s Day 1900, born from a decade of experimentation to rival the French “sec” style. Over a century later, it remains the benchmark Italian dry vermouth: crisp, aromatic, and indispensable behind any serious bar.
Straw-colored and bright, the nose offers raspberry, lemon z...Show More >
The vermouth that defined the dry martini — Martini & Rossi Extra Dry was launched on New Year’s Day 1900, born from a decade of experimentation to rival the French “sec” style. Over a century later, it remains the benchmark Italian dry vermouth: crisp, aromatic, and indispensable behind any serious bar.
Straw-colored and bright, the nose offers raspberry, lemon zest, and the subtle elegance of iris. On the palate it’s dry without being bitter — the white wine base allows the botanicals to shine with clarity and lift. Clean, refreshing, and endlessly versatile, from a classic dry martini to a simple pour over ice with a twist.
Producer Description
MARTINI Extra Dry vermouth was launched with great international success on New Year’s Day in 1900. A straw-colored vermouth with a sharper perfume, it reveals raspberry, lemon, and the subtler hints of iris. Dry without being bitter, with a white wine base that allows the aromas to come alive in the glass.
Producer: Martini & Rossi, Pessione, Turin, Italy (est. 1863)
Style: Extra Dry Vermouth
Character: Crisp, dry, raspberry, lemon & iris
Format: 1.0 Liter
Serve: Classic Dry Martini, on the rocks with lemon twist, or with soda water
Tip: Refrigerate after opening and consume within 4–6 weeks
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Producer Notes
MARTINI Extra Dry vermouth was launched, with great international success, on New Year's Day in 1900. The Company had been experimenting with the production of dry vermouth since 1890 in some foreign countries, such as Cuba, in order to compete with the French "sec" vermouth. A straw colored vermouth with a sharper perfume, it reveals raspberry, lemon and the subtler hints of iris. This aromatic wine is dry without being bitter, with a white wine base it allows the aromas to come alive in the glass.
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