Expert Review - Forbes Maganzine
Arlow Wants To Be A Low-Alcohol Wine For Health-Conscious Wine Lovers.
"Over the last five years, we've seen increasing demand for solutions to moderate alcohol intake,” Arlow CEO Brandon Joldersma tells Forbes. “While non-alcohol wine has prospered, we discovered that there has been little innovation in low-alcohol wine.”
Joldersma hig...Show More >
Expert Review - Forbes Maganzine
Arlow Wants To Be A Low-Alcohol Wine For Health-Conscious Wine Lovers.
"Over the last five years, we've seen increasing demand for solutions to moderate alcohol intake,” Arlow CEO Brandon Joldersma tells Forbes. “While non-alcohol wine has prospered, we discovered that there has been little innovation in low-alcohol wine.”
Joldersma highlighted the complex process of creating Arlow’s wines, involving blending full-alcohol wines with dealcoholized ones to achieve the desired 6.5% ABV. After a lot of experimentation, Joldersma says the team—including a winemaker and a flavor scientist—realized that they could create wines with around half the alcohol (and calories) of regular wines, which on average can have ABV levels between 12% and 15%, depending on the varietal and winegrowing region.
Thankfully, we have an in-house team that can dedicate the time required to get these blends right,” Joldersma says. “We taste hundreds of wines from our vineyard partners in California, working through a litany of blends to make sure we’re hitting the mark. It’s an art as much as it is a science.”
Winemaker Description
Only 6.5 Percent Alcohol. Meet the smooth operator of our lineup. This cab sauv is ready to charm at your next dinner party with its velvety tannins, cranberry notes, and spicy-vanilla finish. All the flavor, half the alcohol — it’s like having your cake and eating it too.
Arlow exists because we were sick of choosing between our favorite wine on Tuesday and feeling like a functioning adult on Wednesday. So we created wine that lets you do both.
Half the alcohol. Half the calories. 100% Wine.
Our first priority is quality, which means sourcing wines from California vineyards that practice sustainability, including dry farming and low sulfite usage.
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